Supplementary information
Introduction
This Rate Card should be read in conjunction with Yell's Advertising Conditions,
a copy of which can be accessed at, Yelldirect.com/legal/ or from your Sales
Consultant.
Eligibility
Certain products and pricing models are available only to
customers meeting eligibility criteria relating to those
products and pricing models. Please refer to product
descriptions which can be found by clicking on the "i" buttons
on the Rate Card. In matters of determining eligibility Yell’s
decision will be final.
Advertisement content
All advertisement content must be legal, decent, honest and truthful and must
comply with our current Advertisement Policies, a copy of which can be accessed
on Yelldirect.com/legal/. Images must be in one of the following formats JPEG
(recommended except banners)/GIF (recommended for banners)/BMP/PCX/PNG and TIFF.
Advertising period
Unless mentioned in the product descriptions, which can be found
by clicking on the "i" buttons on the Rate Card, all of our
Internet products are made available to you for a minimum
contract period of 12 months (excludes Domain Name, National
Banners, and National Pay Per Click adverts). Minimum
Advertising Period is as stated on the Advertising Order Form
for National Banners.
Where we make an Advertisement available to you on a monthly
rolling basis, the term of the contract is indefinite, but you
are entitled to cancel that Advertisement at any time by giving
us notice. You must give us notice by contacting our customer
services team during Business Hours on 0800 777 485. Provided
that you give us notice at least 7 days prior to the end of a
Service Month, we will cancel your Advertisement at the end of
that Service Month. If you give less than 7 days’ notice, we
will cancel your Advertisement at the end of the next Service
Month.
Yell.com Search
Yell.com Search enables users to search for business listings by entering, for
example a product/service and/or company name and location.
Customers who purchase a Yell.com product (excluding Domain Names, National
Banners and Sponsored Listings) are given a listing, which will be displayed
using the Yell.com search engine, where relevant searches are conducted.
These listings are ranked based upon whether each one is an advertiser or free
listing as well as its relevance to the search. The number of listings displayed
for every search will be limited. Yell.com cannot guarantee that advertisers
will appear above free listings. Determination of relevance is at the sole
discretion of Yell.com.
The postcode of a business determines in which locations the listing may be
found. By purchasing given Yell.com products a listing may expand the number of
location searches for which it is a candidate.
Please note that neither Yellow Pages directory, regional, metropolitan nor
national area package names are search terms.